Mumbai-based direct-to-consumer (D2C) food and beverage startup, Epigamia, spearheaded by Bollywood star Deepika Padukone, has achieved a significant milestone by surpassing the INR 150 crore mark in sales for the financial year ending March 31, 2023. The company’s robust performance showcases its growing prominence in the Indian market.
Established in 2015 by Rohan Mirchandani, Uday Thakker, Ganesh Krishnamoorthy, and Rahul Jain, Epigamia commenced its journey as a Greek yogurt brand. Since then, the company has continually evolved and diversified its product portfolio to cater to the dynamic tastes of consumers.
In the fiscal year 2022-23 (FY23), Epigamia witnessed a commendable growth trajectory, with sales soaring to INR 168 crore. This marked a notable 24% surge from the previous fiscal year’s figures, where the company reported sales amounting to INR 135.7 crore. The remarkable surge in revenue underscores Epigamia’s resilience and adaptability in a competitive market landscape.
Epigamia’s success can be attributed to its relentless commitment to quality, innovation, and consumer-centric approach. With a keen focus on offering nutritious and delectable products, the brand has struck a chord with health-conscious individuals seeking convenient yet wholesome food options.
One of the driving forces behind Epigamia’s exponential growth is its strategic collaboration with renowned Bollywood actress Deepika Padukone. As a co-owner and brand ambassador, Padukone’s association has significantly bolstered Epigamia’s brand visibility and credibility among consumers across demographics. Her endorsement has helped position Epigamia as a trusted choice for discerning consumers seeking premium quality dairy and plant-based offerings.
Beyond its flagship Greek yogurt range, Epigamia has diversified its product line to include an array of offerings such as artisanal curd, flavored yogurt, smoothies, spreads, and plant-based milk alternatives. This diversified portfolio has enabled the brand to cater to a broader consumer base while staying true to its commitment to innovation and quality.
Moreover, Epigamia’s direct-to-consumer model has played a pivotal role in driving its sales growth. By leveraging digital platforms and e-commerce channels, the company has effectively engaged with consumers, offering seamless accessibility and personalized experiences. This omnichannel approach has facilitated greater market penetration and strengthened Epigamia’s position as a frontrunner in the FMCG sector.
Looking ahead, Epigamia remains poised for continued expansion and innovation. With a relentless focus on product excellence, consumer satisfaction, and market agility, the company is well-positioned to capitalize on emerging trends and seize new growth opportunities.
In conclusion, Epigamia’s remarkable achievement of crossing the INR 150 crore sales milestone in FY23 underscores its trajectory of success and resilience in the competitive F&B landscape. Bolstered by strategic partnerships, relentless innovation, and consumer-centricity, Epigamia is poised to redefine the future of dairy and plant-based nutrition in India and beyond.
