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Today: November 11, 2024
October 6, 2024

Search Tests Blue-verified Checkmark For Authentic Websites

Google Search will introduce a blue verified checkmark to differentiate genuine websites from malicious ones. The company had introduced a similar feature last year for its emailing service, Gmail.

Google will introduce a new feature to Google Search. The site will enable users to avoid fraudulent sites. Soon, according to the company, a blue verified checkmark will appear in Google Search, showing that the company is legitimate. This characteristic will now stop many users from accessing fraudulent sites that profile genuine businesses. This is long overdue, and in most cases involving incidents, users have contacted scammers rather than reaching the customer service.

Blue Verified Checkmarks on Google Search

The Verge says checkmarks are now showing up on Google with official site links from huge firms such as Microsoft, Meta, Apple, and Amazon. However, not everyone will see these checks since this feature is still under the test of the world’s search engine giant.

A Google spokesperson says they’re testing features in hopes of helping users pick good, trustworthy businesses online. When you mouse over a checkmark, it has the next piece of text appear: “This means Google’s signals suggest the business is real, but we can’t guarantee its legitimacy.”

Also read: Google Cracking Whip Against Fake Reviews On Maps Impact Indian Businesses 

How Does The Feature Work?

This appears to be based on Google’s Brand Indicators for Message Identification (BIMI) feature, which initially showed up for Gmail, creating verified logos for emails from participating companies. Though the implementation of search tests is different, it might pull from the same database of organizations.

Apart from this, DoT is set to launch a new system against Cyber Fraud and voice spoofing. The central system is going to prove effective in stopping calls made using spoofed voices, where cases have increased recently as people get tricked with the help of manipulated voices.

A 37-year-old government school teacher from Agra, Malti Verma, died under tragic circumstances of digital extortion that lasted four hours. The incident took place in Shahganj Albatiya, where a man claiming himself to be a police inspector over a WhatsApp call threatened to send his daughter into a sex racket if his demands of Rs 1 lakh as ransom were not met.

As a response to such incidents, the Department of Telecommunications has led an announcement to implement an advanced system that would be used to tackle fraudulent calls using voice alteration.

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