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October 6, 2024

Amul To Enter The European Market With A Success Registered In The US, Says MD Jayen Mehta

Amul to enter the European market: The Managing Director of Amul and Gujarat Co-operative Milk Marketing Federation Limited (GCMMF), Jayen Mehta, said that the milk recently launched by Amul in the US has been ‘extremely successful’ and now it is ready to enter the European market. He added that if the brand does that, it would be one historic moment again for the brand.

Secretary Mehta, speaking in the 11th Dr. Verghese Kurien Memorial Lecture on the topic ‘AMUL Model: Transforming Lives of Millions’ organized by private business management institute XLRI on Saturday, said that “India is now the largest milk producer in the world, and in the coming years, one-third of the total milk production of the world will be in India.”

‘Dairy Is A Lifeline For Rural India’

Dairy is not just a business, it’s a lifeline for rural India, said Mehta.

Talking about Amul’s recent launch of milk in the US, Mehta said it has gone ‘hugely successful’, and for the first time, they are planning to enter the European market. He said Amul focuses on offering protein-rich, organic, and chemical-free products that customers trust.

He appreciated the environment that Amul founder Dr. Kurien had created. Mehta said, “If India has given any gift to the world, it would be the cooperative working system. A gift that Dr. Kurien gave us. His belief in cooperation has given birth to a new revolution in India.”

Also read: Digital Marketing Star Jitender Goswami Honored With IIFA Award At Sahara Star, Mumbai

Amul Collects Over 310 Lakh Liters Of Milk Every Day

The biggest co-operative is owned by 36 lakh farmers, with the turnover of Rs 80,000 crore. With 107 dairy plants and over 50 products across the country, Amul supplies 22 billion packs every year, said Mehta while addressing the conference. “Amul collects over 310 lakh litres of milk every day,” he added.

More than 50 years ago, Nirmala Kurien, the daughter of Dr Verghese Kurien said that her father had only dreamed that a milk-deficient country could one day turn into the self-sufficient milk-providing milk production house. According to her, today India has emerged as the largest milk-producing country in the world.

Father S George, Director of XLRI Jamshedpur said, “Dr Verghese Kurien’s life was linked to the commitment to bring about change.”

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