Saurabh Munjal with his cousins Saurabh Bhutna and Nikhil Doda started Archian Foods in the year 2017 with an aim to revolutionize the beverage sector of India. Their main product, Lahori Zeera, became recognizable, and Soon, it became easy to find people in rural areas as well as urban centers who knew the product. This started as a hobby, and today the company has reached the level of making a stunning revenue of Rs 250 crore in several years.
Back From Lahori Zeera & The Inspiration Behind It
The thought process behind Lahori Zeera was simple, yet powerful – the joy of moving Indian spices to the center of the beverages’ world. The founders realized that there were no good desi drinks marketed in India that catered to the Indian taste buds. They were able to put forward something different, a drink which not only serves the purpose of a beverage but also reminded the consumers of the old world Indian flavors. Since the refreshing and tangy unique flavor was needed for this product, the management of the company selected zeera.
The Journey to Success
Hussain et al capitalized on the quality aspect when establishing Lahori Zeera and their good understanding of the market. They made certain that it prepared from the best materials possible, thus preserving the credibility of the recipe. In addition, their market covering both rural and urban customers right from the beginning was a major strength for their strategic planning.
The factors that worked in its favor include this new zeera’s taste which is different from the rest and this necessary addition effectively sold the Lahori Zeera to the consumer. People for example used social media and word of mouth to popularize a specific company and its products. This attitude turned out to be beneficial since the drink attracted a lot of customers and experienced a drastic rise in its sales rates.
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To know more about Saurabh Munjal’s vision and ideas regarding the future, the following are the questions that may be asked:
Although Lahori Zeera has now become very popular with maximum demand, Saurabh Munjal is not a man who settled with what he has achieved. He wants more growth for the company and for Lahori Zeera in the near future, in detail he plans to diversify Archian Foods. Munjal plans to extend the line throughout the years catering to the more sophisticated palates of the Indian population as well as fostering the specialty food markets:
This is the line of new beverages that Munjal wants to offer to the public. Beside the focus on broadening of the product range, Munjal is also targeting on the development of distribution outlets in India and worldwide. He is of the opinion that the brand has the ability to connect with the global consumers especially those markets which has maximum Indian populace.
Conclusion
The case of Lahori Zeera is a beautiful story of vision, sustained efforts, focus and most importantly innovation told through Saurabh Munjal. Begun only in 2017 and grossing Rs 250 crores today, Munjal and his team have proved that tradition and innovation here can go hand in hand and indeed, here it has been possible to create a brand which is not just a commercially viable product but is also steeped into the cultural ethos of the country. With the increasing success of Lahori Zeera, it can be greatly ascertained that future holds the best part for Archian Foods and its founding minds.
