Mahindra has made headlines with its recent announcement of a substantial price drop for the XUV700 AX7 model, offering discounts up to ₹2 lakh. This move is part of Mahindra’s strategy to make the popular SUV more accessible to a broader range of customers in the competitive Indian automotive market.
Mahindra has announced a significant price reduction for its XUV700 AX7 model, with discounts of up to ₹2 lakh in July 2024. The XUV700, known for its advanced features and robust performance, is now more affordable, making it a more attractive option for potential buyers.
The XUV700 AX7, which is available in both petrol and diesel variants, boasts a range of modern features including a powerful engine, advanced safety features, and a spacious interior. The new pricing strategy aims to enhance its competitiveness in the Indian SUV market.
Here are the updated prices for various models of the XUV700 AX7:
- AX7 Petrol AT 7 STR: ₹22.99 lakh
- AX7 Diesel AT 7 STR: ₹23.78 lakh
- AX7 Diesel AT AWD: ₹24.99 lakh
- AX7L 7Str AT: ₹25.38 lakh
Features of the Mahindra XUV700 AX7
The Mahindra XUV700 AX7 is known for its advanced features and impressive specifications:
- Engine Options: The XUV700 AX7 is available in both petrol and diesel variants. The 2.0L turbo petrol engine and the 2.2L turbo diesel engine offer robust performance, making the SUV suitable for a variety of driving conditions.
- Transmission: Both manual and automatic transmission options are available, providing flexibility to the customers based on their preferences.
- Safety Features: The XUV700 AX7 is equipped with advanced safety features, including multiple airbags, ABS with EBD, ESP, and a 360-degree camera, ensuring a safe driving experience.
- Interior and Comfort: The SUV boasts a spacious and luxurious interior, featuring a dual-screen setup with a digital instrument cluster and an infotainment system, panoramic sunroof, and premium upholstery.
- Technology: It includes state-of-the-art technology such as ADAS (Advanced Driver Assistance Systems), which enhances the driving experience with features like adaptive cruise control, lane-keeping assist, and autonomous emergency braking.
Impact of the Price Reduction
The price reduction is expected to boost the sales of the XUV700 AX7, making it an even more attractive proposition for SUV buyers in India. This price cut brings the high-end features and premium experience of the XUV700 within reach of a larger segment of the market.
Competitive Edge
With this significant price drop, Mahindra aims to strengthen its position in the mid-sized SUV segment, competing against rivals like the Tata Safari, MG Hector, and Hyundai Alcazar. The enhanced affordability, combined with the XUV700’s comprehensive feature set, positions it as a formidable contender in its category.
Market Response
The response from the market has been positive, with increased inquiries and bookings reported at Mahindra dealerships. Customers are appreciating the value proposition offered by the XUV700 AX7 at the new price point, which combines premium features, advanced technology, and strong performance at a more accessible price.
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