BluSmart, the pioneering all-electric ride-hailing service and EV charging network, has made a significant international debut in the United Arab Emirates (UAE). The company’s launch, announced in a press release on Monday, marks its entry into the Middle Eastern market with the innovative campaign #RideSmartDubai.
Revolutionizing UAE’s Transport with Sustainable Luxury
BluSmart’s venture into the UAE establishes the nation’s first 100% electric premium limousine service, a landmark in the region’s shift towards sustainable transportation. The service, exclusively featuring chauffeur-driven luxury Audi e-tron vehicles, is designed to offer a blend of sophistication and eco-conscious travel. This move aligns with the UAE’s vision of fostering smart, sustainable cities.
Premium Features for a Superior Ride Experience
BluSmart’s unique offerings are set to redefine the transportation landscape in Dubai. The service promises zero driver cancellations, flat and transparent pricing, timely arrivals, and an innovative carbon dioxide tracker that displays the amount of CO2 saved with each ride. This array of industry-first features ensures a seamless and environmentally friendly travel experience.
Catering to Dubai’s diverse and cosmopolitan population, BluSmart provides a range of services including city rides, airport transfers, hourly rental bookings, and drop-off services to other Emirates. The BluSmart App, available on both the Apple App Store and the Android Play Store, facilitates easy booking for all types of journeys, including corporate transportation.
Commitment to Sustainability and Innovation
Anmol Singh Jaggi, co-founder of BluSmart, emphasized the transformative potential of the UAE in the realms of mobility and sustainable solutions. “The UAE has truly been a game changer for mobility and sustainable solutions, setting a remarkable precedent for innovative urban development. We are thrilled to bring BluSmart’s sustainable business model and customer-centric offerings to the UAE’s mobility market. Our mission is to ‘decarbonize mobility at scale’ and provide residents and visitors with convenient, reliable, and environmentally conscious transportation options while also contributing to the UAE’s vision of building smart, sustainable cities.”
Jaggi also highlighted the broader vision for BluSmart’s expansion, noting that the company’s entry into the UAE is just the beginning. “The future of transportation is electric, and we are excited to be at the forefront of this EV revolution by launching our service with ultra-premium EVs — Audi e-tron. While the UAE is our first step in West Asia, we also aim to expand to other parts of this region by partnering with governments, businesses, corporates/brands, and consumers, to build a greener, more sustainable future for all.”
Setting New Standards in Luxury Transport
Sreejith Hrishikesh, vice-president and business and country head of BluSmart UAE, expressed the company’s commitment to becoming the preferred limousine service in Dubai. “At BluSmart, our goal is to be the preferred limousine service in Dubai, offering customers a truly premium experience. The #RideSmartDubai campaign is designed to resonate with users looking for dependable, safe, and luxurious travel options.”
Proven Success and Future Prospects
BluSmart’s success in India serves as a testament to its capabilities and vision. With a fleet of over 7,500 electric vehicles—the largest in South Asia—the company has completed more than 15.1 million emission-free trips, covering over 498 million electric kilometers, and saving 36 million kilograms of carbon dioxide emissions since its inception in 2019.
With its entry into the UAE, BluSmart is poised to set new standards in sustainable and luxurious transportation, offering a viable alternative for eco-conscious travelers and contributing to the region’s environmental goals. The company’s innovative approach and commitment to excellence ensure that it will play a pivotal role in shaping the future of urban mobility in the Middle East and beyond.
