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May 24, 2024

Zudio: A Fashion Phenomenon with Unstoppable Growth in FY24

In the financial year 2023-24 (FY24), Tata Group’s fashion retail chain Zudio demonstrated remarkable performance, selling 90 t-shirts and 17 lipsticks every minute. This significant achievement was highlighted in the annual report of its parent company, Trent, showcasing Zudio’s rapid growth and widespread consumer appeal.

Zudio’s popularity is not just limited to t-shirts and lipsticks. The brand also sold 20 pairs of denim and 19 fragrances per minute, underscoring its strong connection with younger audiences. This diverse product range and impressive sales volume significantly contributed to Trent’s quarterly profit, which saw a five-fold increase. This marks the third consecutive quarter of triple-digit profit growth for Trent.

In its stock exchange filing on Monday, Trent reported a consolidated profit before exceptional items and tax of $36.1 million for the fourth quarter ended March 31, a significant rise from Rs 601.7 million in the previous year.

Expanding Horizons and Strategic Growth

One of the key factors behind Zudio’s success is its cost-effectiveness, which appeals to young consumers looking to update their wardrobes without breaking the bank. To meet the growing demand, Zudio expanded its footprint in FY24 by entering 46 new cities, adding to its existing presence in 48 cities. Over the year, the brand launched 203 new stores and consolidated 10 existing ones, bringing its total store count to 545 across 164 cities as of March 2024.

Zudio’s strategic emphasis on fashion-forward trends and quick turnaround times has been crucial in maintaining its appeal. The brand focuses on minimizing lead times and ensuring fresh collections are available in stores swiftly. Almost all merchandise is sourced from within India, a deliberate choice that provides flexibility, speed, and access.

Geographical Reach and Market Presence

According to the report released on May 18, the highest concentration of Zudio outlets is in Maharashtra, with 86 stores, followed by Gujarat with 82 stores. Karnataka hosts 58 outlets, while Delhi has 14. Even regions with traditionally smaller markets, such as Himachal Pradesh, Nagaland, Meghalaya, and Sikkim, have at least one Zudio store each, reflecting the brand’s extensive reach.

Zudio’s stores are often co-located with Star stores, which are operated by Trent Hypermarket in a joint venture with British retail giant Tesco. This strategic collaboration has further strengthened Zudio’s market presence and accessibility.

Future Prospects

Zudio’s impressive growth trajectory and its contribution to Trent’s financial success highlight the brand’s potential for future expansion. With a keen focus on young, fashion-conscious consumers and a robust strategy for rapid market penetration, Zudio is poised to continue its upward momentum.

As Zudio looks ahead, the brand aims to maintain its competitive edge by staying attuned to evolving fashion trends and consumer preferences. The emphasis on sourcing merchandise locally not only supports the Indian economy but also ensures that Zudio can respond swiftly to market changes, keeping its collections fresh and relevant.

In summary, Zudio’s performance in FY24 is a testament to its strategic growth, market appeal, and operational efficiency. With continued focus on innovation, expansion, and customer satisfaction, Zudio is set to remain a significant player in the fashion retail sector.

Jhumpa Lahiri

Jhumpa Lahiri

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