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May 23, 2024

Delhivery and SUGAR Cosmetics Join Forces for Nationwide B2B Logistics Operations

In a significant development, Delhivery, a prominent logistics company, announced its strategic partnership with SUGAR Cosmetics, a fast-growing Indian beauty brand, to enhance its pan-India B2B logistics operations. This collaboration is set to leverage Delhivery’s extensive network and advanced logistics solutions to streamline and expedite SUGAR Cosmetics’ supply chain processes.

Delhivery has been a trusted logistics partner for SUGAR Cosmetics’ direct-to-consumer (D2C) express parcel shipping for a considerable period. The recent partnership aims to extend this relationship into the B2B segment, ensuring more efficient and rapid delivery of consignments to retail partners across India.

Delhivery’s comprehensive network and technology-driven solutions, particularly its express Part Truck Load (PTL) services, will play a crucial role in this partnership. These services are designed to provide faster and more reliable delivery, which is essential for SUGAR Cosmetics as it continues to expand its retail footprint. The PTL services will enable quick stock replenishment, ensuring that SUGAR’s retail partners can maintain adequate inventory levels to meet consumer demand.

Amartya Guha, Vice President of Supply Chain at SUGAR Cosmetics, expressed confidence in Delhivery’s capabilities to support their growth trajectory. He emphasized the importance of a logistics partner that understands the evolving needs of the digital-native generation. This partnership is expected to facilitate smoother and more efficient supply chain operations, aligning with SUGAR’s rapid growth and expansion goals.

Varun Bakshi, Head of Delhivery’s Express Part Truckload business, highlighted the benefits that brands with an omnichannel strategy, like SUGAR Cosmetics, can derive from their express PTL service. He noted that the service is particularly advantageous for quick stock replenishment, which is critical for maintaining the high standards of customer satisfaction that SUGAR Cosmetics aims to uphold.

Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics has quickly scaled to become India’s third-largest colour cosmetics brand. The company’s growth has been driven by its commitment to quality and innovation, as well as its ability to effectively meet the demands of a diverse and discerning consumer base.

The partnership with Delhivery is poised to further bolster SUGAR Cosmetics’ supply chain capabilities, enabling the brand to deliver products more swiftly and efficiently to its retail partners across the country. This collaboration is a testament to both companies’ dedication to excellence and customer satisfaction, setting the stage for continued growth and success in the competitive beauty market.

In summary, the alliance between Delhivery and SUGAR Cosmetics represents a strategic move to enhance B2B logistics operations across India. With Delhivery’s robust network and cutting-edge logistics solutions, SUGAR Cosmetics is well-positioned to continue its impressive growth trajectory, ensuring timely and efficient delivery of products to retail partners nationwide. This partnership underscores the critical role of advanced logistics in supporting the dynamic needs of fast-growing brands in the digital age.

Jhumpa Lahiri

Jhumpa Lahiri

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