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May 10, 2024

Flipkart Revamps Rate Card Policy to Boost Seller Experience and Streamline Operations

Flipkart, one of India’s leading e-commerce platforms, has unveiled a revamped rate card policy aimed at enhancing the seller experience and providing greater clarity in settlements. Effective May 18, 2024, the new policy introduces several key changes to streamline operations and offer competitive advantages to sellers.

Simplified Rate Card Structure

The updated rate card simplifies the fee structure from four components to two, namely fixed and commission. This move significantly enhances transparency in settlements, enabling sellers to focus more on their core competencies. By reducing complexities, Flipkart aims to make doing business on its platform more seamless and rewarding for sellers.

Economical Fulfilment by Flipkart (FBF) Rates

Fulfilment by Flipkart (FBF) rates have been revised to offer a competitive edge to sellers, particularly those looking to scale their operations. The new rates make FBF more economical, providing enhanced benefits and cost-effectiveness. This initiative aims to facilitate sellers in expanding their reach and maximizing their potential market engagement.

Updated Shipping Policy

Flipkart’s updated shipping policy aims to enhance transparency and fairness within the seller ecosystem. Shipping below 500g within local and zonal regions will not incur additional charges, promoting fairness and ease of doing business. However, a surcharge will be applicable for national shipping and categories exceeding the 500g weight mark.

Empowering Sellers for Growth

The revamped rate card structure promotes equitable growth opportunities by offering transparent fee structures. This change empowers sellers to expand their businesses and fosters a level playing field where sellers can thrive. By providing clear and simplified guidelines, Flipkart aims to unlock new opportunities for sellers to succeed on its platform.

Rakesh Krishnan, Vice President and Head of Marketplace at Flipkart, emphasized that these changes are a result of ongoing dialogue with sellers. He stated, “By reducing complexities and ensuring clearer settlements, we aim to make doing business on Flipkart seamless and more rewarding.”

Educational Support for Sellers

To ensure sellers understand the benefits and implications of the rate card revisions, Flipkart has implemented a comprehensive educational strategy. This includes recorded explanations detailing the advantages of the new rate card structure and step-by-step guidance on navigating these changes. Flipkart’s dedicated seller support team will continue to assist sellers with enhanced business decision-making, providing informative resources and direct support channels.

In conclusion, Flipkart’s revamped rate card policy reflects its commitment to empowering sellers and streamlining operations on its platform. With simplified fee structures, economical FBF rates, and an updated shipping policy, Flipkart aims to make the selling experience more rewarding and conducive to growth for its vast network of sellers across India.

Jhumpa Lahiri

Jhumpa Lahiri

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