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April 30, 2024

Tech Mahindra and Atento Join Forces to Offer Generative AI-Powered Services Globally

Tech Mahindra announced a strategic partnership with Atento, a leading customer relationship management (CRM) and business transformation outsourcing (BTO) company in Latin America. This collaboration aims to provide innovative generative AI-powered solutions and services to global enterprises.

The partnership focuses on delivering end-to-end business transformation solutions and services, utilizing Generative AI-powered technologies, and offering customer experience (CX) consulting across various regions, including the United States, Europe, the Middle East, Africa, and Latin America.

According to a statement by Tech Mahindra, this collaboration will offer a comprehensive suite of business process outsourcing (BPO) solutions and services in more than 50 languages, catering to diverse customer needs.

Advancing Business Transformation with Generative AI

Tech Mahindra’s partnership with Atento marks a significant step in advancing business transformation through cutting-edge AI technologies. Generative AI, a subset of artificial intelligence, empowers businesses to create new content, solutions, and services autonomously, leading to enhanced efficiency and innovation.

Customer-Centric Approach

With a focus on enhancing customer experience, the collaboration aims to provide CX consulting services alongside AI-powered solutions. By leveraging Atento’s expertise in CRM and BTO services combined with Tech Mahindra’s technological prowess, the partnership seeks to address the evolving needs of customers across different industries and regions.

Global Reach and Multilingual Support

One of the key highlights of this partnership is its global reach. By offering services in more than 50 languages, Tech Mahindra and Atento aim to cater to a diverse clientele spread across various geographies. This multilingual support ensures that businesses can engage with their customers effectively, irrespective of language barriers.

Transforming Business Processes

The partnership between Tech Mahindra and Atento will enable enterprises to streamline and optimize their business processes through innovative BPO solutions. By integrating Generative AI technologies into these processes, businesses can achieve greater efficiency, accuracy, and scalability in their operations.

Expanding Market Presence

For Tech Mahindra and Atento, this partnership is not only about delivering advanced solutions but also about expanding their market presence globally. By combining their strengths, they aim to capture new opportunities in regions where they have a limited presence while consolidating their positions in existing markets.

Driving Innovation and Competitiveness

In today’s competitive landscape, innovation is key to staying ahead. By harnessing the power of Generative AI, Tech Mahindra and Atento are poised to drive innovation in the services they offer. This collaboration enables them to develop novel solutions that address emerging challenges and market demands effectively.

Jhumpa Lahiri

Jhumpa Lahiri

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