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March 23, 2024

Citroën Accelerates Indian Expansion: Plans to Quadruple Dealership Network by 400% This Year

French automaker Citroën is poised for a significant surge in its presence across India, with plans to amplify its dealership network by a staggering 400% by the end of this year. Aiming to assertively broaden its footprint in the country, the Stellantis-owned company has announced its intention to add 200 new dealerships, strategically positioned in urban, semi-urban, and rural markets.

“This transformative initiative underscores the brand’s dedication to delivering an unmatched Citroën brand experience to a diverse and expanding customer base nationwide,” the company stated in a recent announcement, emphasizing its commitment to enhancing accessibility and service quality for Indian consumers.

Earlier commitments made by Stellantis to invest Rs 2,000 crore in Citroën India solidify the automaker’s resolve to grow substantially within the Indian automotive landscape. “As Citroën continues to expand and innovate, the brand remains steadfast in its vision of transforming and reaching customers, making its products and services accessible to everyone,” affirmed the company in a resolute statement.

Shishir Mishra, the brand director at Citroën India, shed light on the ambitious expansion plans, stating, “We are looking to aggressively make Citroën available to consumers and extend the potential of our products beyond Tier I/Tier II cities. Our focus extends to Tier-III and even Tier-IV markets, strategically chosen for their proximity to Tier-I and Tier-II cities and their potential for substantial growth.”

Mishra further elaborated on the strategic significance of targeting Tier-III and Tier-IV markets, highlighting their burgeoning consumer bases eagerly seeking enhanced accessibility to quality products and services. “By investing in these regions, we aim to not only capture emerging opportunities but also contribute to the socio-economic development of smaller urban centers, fostering prosperity and inclusivity across diverse geographical landscapes,” he emphasized.

Citroën’s expansion strategy aligns with its broader vision of democratizing access to premium automotive experiences, transcending geographical boundaries to cater to the evolving needs and preferences of Indian consumers. With an unwavering commitment to innovation and customer satisfaction, the automaker aims to redefine mobility solutions and establish a lasting presence in the Indian automotive market.

The addition of 200 new dealerships across various tiers of markets signifies Citroën’s proactive approach towards ensuring widespread accessibility and service excellence, thereby strengthening its position as a trusted automotive brand in India. As the company embarks on this ambitious journey of growth and expansion, it endeavors to forge lasting partnerships, foster economic prosperity, and create value for stakeholders across the automotive ecosystem.

In conclusion, Citroën’s bold expansion initiative reflects its unwavering dedication to pioneering change, driving inclusivity, and shaping the future of mobility in India. With a robust network of dealerships poised to cater to diverse consumer segments, the automaker is well-positioned to capture emerging opportunities, propel growth, and redefine the automotive landscape in the country.

Jhumpa Lahiri

Jhumpa Lahiri

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