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March 23, 2024

Amazon Prime Video Unveils India’s Vast Array of Original Content: A Conversation with Kelly Day

In a recent showcase of its upcoming India slate, Amazon Prime Video unveiled a treasure trove of original content, solidifying its position as a key player in the Indian entertainment landscape. With popular shows like Mirzapur, Paatal Lok, and Panchayat gearing up for new seasons, alongside a plethora of fresh offerings, the platform is set to captivate audiences across the nation. This unveiling marks a significant milestone, as India emerges as a powerhouse of local original content, rivalling even the United States in its diversity and scope.

The event, attended by industry insiders and media personnel, showcased a diverse range of content, with a notable emphasis on regional languages. Tamil and Telugu audiences, in particular, can anticipate a slew of captivating shows joining the Prime Video lineup. In total, a staggering 69 shows, films, and licensed programs are slated to premiere on the service over the next two years, promising a rich and immersive entertainment experience for subscribers.

At the helm of this endeavor is Kelly Day, Vice President, International, Amazon Prime Video, whose vision and leadership have propelled the platform to new heights. In an exclusive interview with Vanita Kohli-Khandekar in Mumbai, Day shed light on the significance of these new offerings and the platform’s strategy for continued growth and expansion.

“Our commitment to India’s vibrant entertainment landscape is unwavering,” remarked Day, emphasizing the platform’s dedication to nurturing local talent and storytelling. With an estimated 230 million members globally, Amazon Prime Video stands as a formidable force in the online streaming arena, leveraging its vast resources to deliver compelling content to audiences worldwide.

The success of flagship series such as Mirzapur, which has garnered widespread acclaim for its gritty narrative and stellar performances, underscores the appetite for authentic Indian storytelling on a global scale. As audiences demand more diverse and nuanced narratives, platforms like Prime Video are poised to deliver, bridging the gap between cultures and offering a platform for voices often marginalized in mainstream media.

Echoing this sentiment, Day highlighted the importance of fostering a thriving ecosystem for content creators, empowering them to push boundaries and explore untapped narratives. “Our partnerships with local talent and creators are at the heart of our strategy,” she affirmed, underscoring the platform’s collaborative approach to content creation.

In addition to original programming, Prime Video continues to expand its library with licensed content, offering subscribers a vast selection of films and shows spanning various genres and languages. This diverse catalog reflects the platform’s commitment to catering to the eclectic tastes of its diverse audience base, ensuring that there’s something for everyone to enjoy.

Looking ahead, Day expressed optimism about the future of India’s entertainment industry, citing the country’s rich cultural heritage and burgeoning talent pool as driving forces behind its continued growth and innovation. As Prime Video continues to invest in local original content and forge partnerships with top-tier talent, the platform is poised to cement its position as a premier destination for quality entertainment in India and beyond.

In conclusion, Amazon Prime Video’s unveiling of India’s expansive slate of original content underscores the platform’s commitment to elevating local storytelling and connecting audiences across borders. With Kelly Day at the helm, Prime Video is poised to lead the charge in shaping the future of India’s entertainment landscape, offering a platform for diverse voices to thrive and resonate with audiences worldwide.

Jhumpa Lahiri

Jhumpa Lahiri

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