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March 13, 2024

Rahul Mishra’s AFEW Makes India Debut at Lakmé Fashion Week X FDCI Grand Finale

Rahul Mishra’s AFEW Makes India Debut at Lakmé Fashion Week X FDCI Grand Finale

The eagerly awaited Lakmé Fashion Week in collaboration with the Fashion Design Council of India (FDCI) is gearing up for a sensational grand finale, featuring the debut showcase of Rahul Mishra’s global luxury ready-to-wear label, AFEW, in India. Scheduled for March 17th at 9:30 pm, the event will unfold at the Jio World Convention Centre in Mumbai.

A Celebration of Fashion and Beauty

For over two decades, Lakmé Fashion Week has served as a dynamic platform, bringing together the realms of fashion and beauty. This season’s grand finale promises to be a testament to India’s burgeoning design talent, with Rahul Mishra, who first made waves at Lakmé Fashion Week as part of the GenNext program in 2006, returning to the spotlight with AFEW’s maiden presentation in the country.

Innovative Beauty Solutions

Amidst the fashion extravaganza, Lakmé introduces the groundbreaking MultiSlayer Face and Cover Sticks, revolutionizing beauty routines with their multifunctional design. These gender-neutral sticks streamline the makeup process, combining foundation, blush, contour, and highlighter in one convenient product. With an emphasis on simplicity and versatility, the sticks offer a range of sculpted looks, complemented by the immersive DefineU Augmented Reality tool available on Lakmé’s website.

Sculptural Fashion Vision

Rahul Mishra’s Fall-Winter ’24 collection for AFEW draws inspiration from nature’s sculptural beauty. Exploring the intricate forms found in the natural world, Mishra infuses his designs with bold hues, graphic textures, and geometric motifs. Reflecting on the collection, Mishra emphasizes his fascination with nature’s ability to sculpt and define, translating these organic shapes into fashion statements that resonate with elegance and sophistication.

Anticipation for the Grand Finale

Sunanda Khaitan, Vice President of Lakmé, expresses excitement for the forthcoming showcase, stating, “The debut of AFEW Rahul Mishra in India marks a significant moment for Lakmé Fashion Week. Rahul’s ability to draw inspiration from nature aligns perfectly with our vision for beauty and fashion. The MultiSlayer Sticks epitomize Lakmé’s commitment to innovation, offering consumers a personalized approach to beauty. The grand finale promises to be a trendsetting spectacle, epitomizing the intersection of fashion and beauty.”

Rahul Mishra’s Perspective

Commenting on the upcoming showcase, Rahul Mishra shares his enthusiasm, stating, “Presenting at Lakmé Fashion Week x FDCI is always a special experience. This time, debuting AFEW in India feels like a homecoming. Our Fall-Winter ’24 collection celebrates the synergy between Indian heritage and international fashion. Collaborating with Lakmé, especially with the launch of the MultiSlayer Sticks, symbolizes a new era in beauty and fashion, inspired by nature’s timeless allure.”

As anticipation mounts for the grand finale, fashion enthusiasts eagerly await Rahul Mishra’s captivating presentation, set to redefine the boundaries of sculptural fashion and beauty at Lakmé Fashion Week.

Vikram Seth

Vikram Seth

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