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March 13, 2024

Indian Handloom Shines Bright: Moscow Fashion Week Witnesses Spectacular Showcase

Indian designers are making waves in the global fashion circuit, with Moscow Fashion Week (MFW) serving as the latest testament to their rising influence in the Russian fashion industry. Held from March 1 to 8 in Moscow, MFW featured a diverse array of designers from across the globe, including India, China, Brazil, and the UAE, alongside Russian talent.

Among the standout participants were renowned Indian designers such as Shalini Jaikaria, Paras Bairoliya, Nitin Bal Chauhan, Ritesh Kumar, Naushad Ali, Gaurav Khanijo, and Shruti Sancheti, who showcased their handcrafted couture collections. This marked the second show in Russia for Indian designers in recent months, highlighting the growing interest and recognition of Indian fashion on the international stage.

Speaking about their participation at MFW, Paras expressed excitement at the prospect of introducing their handcrafted ensembles to the Russian market, noting the shared appreciation for artisanal products in both India and Russia. The show curated by the Fashion Design Council of India (FDCI) at the BRICS+Fashion Summit in Moscow also received acclaim, signaling a promising avenue for collaboration and exchange between the two countries.

Nitin Bal Chauhan, reflecting on his experience, emphasized the positive response received from the Russian audience, underscoring the potential for further expansion and growth in the market. As Indian designers continue to showcase their skill and aesthetics on international platforms, the evolution of their collections season after season will be pivotal in cementing their presence in Russia.

Russia, considered an emerging market for Indian fashion brands, presents numerous opportunities for exploration and collaboration. Indian designers are keen on forging partnerships with Russian brands and fashion labels, aiming to tap into the country’s vibrant and discerning consumer base.

Paras highlighted the active consumption of fashion in Moscow and Russia, emphasizing the visibility of Indian fashion on global platforms and red carpets. As Indian designers strive to establish a stronger foothold in the Russian market, the prospect of mutual symbiosis and exchange between the two countries holds immense potential for growth and innovation in the fashion industry.

With each showcase at international events like Moscow Fashion Week, Indian designers reaffirm their position as trendsetters in the global fashion landscape, while also fostering cross-cultural dialogue and collaboration on a larger scale. As the bond between India and Russia strengthens in the realm of fashion, the future holds exciting possibilities for creativity and partnership between the two nations.

Vikram Seth

Vikram Seth

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