In a significant stride for the Indian fashion landscape, two esteemed labels, the iconic NBC brand, and the exquisite Geisha Designs, are poised to make a splash at the prestigious Moscow Fashion Week (MFW), scheduled from March 1 to 8, 2024. This exciting development places Indian creativity on the global stage alongside over 120 designers from diverse corners of the world, converging in the heart of the Russian capital to present their latest collections.
Moscow Fashion Week serves as a beacon for both established and emerging design talents, providing an unparalleled platform to showcase their artistic prowess to a worldwide audience. With live streaming and media coverage spanning across 50 countries, including Europe and North America, MFW garners an impressive audience of over 70,000 attendees and 5 million digital viewers each season.
Beyond the runway spectacles, Moscow Fashion Week features a professional showroom attracting over 300 boutiques from Russia and beyond, as well as a series of lectures, masterclasses, and opportunities for local brand exhibitions and sales. The participation of Indian designers at MFW follows the success of the BRICS+ Fashion Summit in 2023, where Indian talents received international acclaim, paving the way for deeper collaborations between Indian and Russian fashion spheres.
Geisha Designs, led by designers Paras Bairoliya and Shalini Jaikaria, is renowned for its exquisite fusion of traditional Indian aesthetics with contemporary sensibilities. With a global footprint spanning Paris Fashion Week, Coterie New York, and Dubai Fashion Week, Geisha Designs epitomizes Indian elegance and sophistication, captivating audiences with their meticulous craftsmanship and innovative designs.
Meanwhile, the NBC brand, helmed by Nitin Bal Chauhan, promises to enthrall with its distinctive narrative-driven approach to fashion. With collaborations with global giants like Walt Disney and Huawei, and presentations at fashion weeks in London, Tokyo, and Jakarta, Chauhan’s “theatrical fashion” captivates with its blend of hand-painted techniques and experimental design.
Moscow Fashion Week, nestled amidst the historic landmarks of Moscow including the Central Exhibition Hall ‘Manege’ and the International Russia Expo at VDNH, attracts luminaries from across the globe. This year’s star-studded lineup includes renowned figures such as Chinese actress Lily Ji, Turkish actress Gizem Karaca, and Italian actress Ornella Muti, underscoring the event’s status as a grand fusion of cinema and style.
As Geisha Designs and NBC brand prepare to grace the MFW runway, they epitomize the vibrancy and innovation of Indian fashion, poised to captivate audiences and leave an indelible mark on the global fashion landscape.
